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You are here: Home » Tonys Toy Collection » Australian Made Toys » Australian Made Plastic Toys » Cereal Toy Premiums » 1967 Cereal Toy Rings

1967 Cereal Toy Rings

This is my collection and notes on the 1967 Cereal Toy Rings by Rosenhain and Lippman (R&L). I’ve included cereal toy rings from the 1967 series of Wiggle (Flicker) rings and my one Melbourne Demons 1970 Australian Rules Football ring.

Referencing page 143 of Craig Halls’ book, Breakfast Barons, Cereal Critters and the Rosenhain & Lipmann Legacy, the Kelloggs Wiggle Rings were found in Coco Pops, Sugar Frosties, Froot Loops and Honey Smacks cereals. The earlier issues of rings and pendants were in Weeties packets in 1960. Ref page 122, Breakfast Barons, Cereal Critters and the Rosenhain & Lipmann Legacy.

There are four ring styles which for my own reference I have nominated as Types 1 to 4 and they were in one of 4 colours, namely Red, Blue, Green, and Orange. You can see the details of the four types in my Cereal Toy Ring Types page.

Vari-vu lenticular inserts gave the special changing pictures that were inserted in the rings. I’ve numbered a listing of the inserts that are known and detailed in Craigs book.

[Show as slideshow]
Rock Drummer (2) I've tried to capture the different angles or views of the rock drummer in these two pictures. The ring base is style 2.
Rock Drummer (2) The Rock Drummer is one of 27 different images that have been sighted in R&L ring bases. Although only 20 were nominated on the cereal boxes.
Rings Display Some Wiggle Rings from 1967 displayed in a jewellery box.

Accordian Player (1) A red type 1 Wiggle ring showing a piano accordian player.
Accordian Player (2) This is my only original ring. Kept in the back of a drawer at Mum's for many years, this was found for me a few years ago. A green type 2 Wiggle ring showing a piano accordian player.
Cello Player Red type 1 base Wiggle ring with another musician and his cello or viola.

Cowboy Lassoo Orange type 4 base Wiggle ring showing a cowboy with a lassoo circle.
Cowboy at Window (1) Orange type 1 base Wiggle ring showing a cowboy shooting out a window.
Cowboy at Window (2) Blue type 2 base Wiggle ring showing a cowboy shooting out a window.

Cyclists Green type 1 base Wiggle ring with two cyclists riding.
Dogs Running (1) Blue type 1 base Wiggle ring with two running dogs.
Dogs Running (2) Green type 3 base Wiggle ring with two running dogs.

Guitar Player Red type 3 base Wiggle ring with rock Guitarist and sunset.
Indian with bow & arrow (1) Blue type 2 base Wiggle ring showing an American Indian with bow & arrow.
Indian with bow & arrow (2) Red type 2 base Wiggle ring showing an American Indian with bow & arrow.

Jack-in-a-box Blue type 3 base Wiggle ring showing a Jack-in-a-box.
Lion Tamer Red type 3 base Wiggle ring with the lion tamer and lion circus act.
Merry-go-round Green type 2 base Wiggle ring with a child riding a merry-go-round horse.

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For other cereal toy series and information refer back to the main section page, Australian Cereal Toy Premiums.

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